Why are our TV news media organisations, e.g. the BBC or Sky actually re-broadcasting. to many millions more people than would otherwise be possible, the video of Ken Bigley, the British hostage held in Iraq, pleading for his life ?
How does giving the terrorist kidnappers the "oxygen of publicity" help either the unfortunate Mr. Bigley, or any of the rest of us ?
The video clip taken from some allegedly extremist website, adds no extra material facts to the story e.g. clues about where or when the video was taken, or even if Mr. Bigley is still alive.
There is no need to let the terrorists set the news agenda when reporting this story.